Chiquita loved by parents across America
Fort Lauderdale, FL. October 24, 2017 — Chiquita Brands International, the world’s foremost banana purveyor, debuted in 2017 its new campaign ‘We Are Bananas’.
Chiquita’s new voice is changing the conversation around its brand and the bananas category by being present in culture, and establishing an emotional, playful conversation among its consumers.
The new brand campaign coincided with the results of the 2017 Brand Love Study by Smarty Pants. This ground-breaking study, now in its 9th year, identifies the brands that capture the heart of parents and their kids across America.
Chiquita was included for the very first time in the study, and was chosen by parents as the most loved banana brand. It ranked #14 among Parents Top 50 brands within 347 brands and across 20 categories.
“We are honored for our brand to have been included for the very first time in the study, and for having obtained such a high recognition”, said Chiquita Brands International’s president and CEO, Andrew Biles. “This acknowledgement from parents in the U.S. is in line with our on-going commitment to stay at the heart of consumers and be the world’s most loved banana brand.”